Hospitality Technology Europe 2014 Conference Programme

Sponsored by:  
   In partnership with

Delivered in an interactive, informative and diverse range of formats the programme delivers a different perspective on current industry topics and offer insightful expert guidance on interactivity, applications and online security strategies.

 

For more information on each session and speakers please click on the session title.

- Keynote     - Guest Technology     - Distibution and Revenue

- Marketing and Social     - Future

Day 1: Tuesday 04 February 2014
Keynote Address
12:45 - 13:30
KN01
Allie Hope, Head of Development and Acquisitions, Virgin Hotels USA - Hotel Development, Building/Growing a new hotel brand

Allie Hope, Head of Development and Acquisitions, Virgin Hotels USA - Hotel Development, Building/Growing a new hotel brand

Hotel Development, Building/Growing a new hotel brand.

Interviewed by James Stagg, Editor, Caterer and Hotelkeeper


Session Speakers:

Allie Hope

Virgin Hotels

Head of Development and Acquisitions

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Allie Hope

Head of Development and Acquisitions

Virgin Hotels

Allie is responsible for implementing Virgin Hotels’ global growth strategy. Allie’s primary responsibilities include sourcing and acquiring properties in key gateway cities, and structuring transactions that work for Virgin Hotels and our Owner/Developer partners. Prior to joining Virgin, Allie worked on acquisitions, dispositions and asset management at Sunstone Hotel Investors where she was instrumental in the acquisition and disposition of over $1 billion of hotel transactions. Allie was previously a partner at HMR Analytics, a hospitality asset management firm based in California, and a consultant with PKF Consulting, one of the top advisory services firms in the hospitality industry. Other experiences include hotel operations with Interstate Hotels and Resorts and spa development at Starwood Hotels & Resorts. Allie is a graduate of Cornell's School of Hotel Administration where she received the Dean’s Baccalaureate Service Award, is a guest lecturer at Cornell Hotel School Pillsbury Institute for Hospitality Entrepreneurship, Columbia University and NYU, and was named Southern California Real Estate “Woman of Influence” in 2007

Main Stage
Supplier Masterclass Theatre
VIP Lounge

VIP
Business Hub Conference Theatre
in partnership with
UK T&I
09:45 - 10:45
FT01
Towards a Green Hotel Future: Expanding Sustainable Innovation in Hotels >>

Towards a Green Hotel Future: Expanding Sustainable Innovation in Hotels >>

Sustainability has assumed a much larger role in many hotels.  The scope of energy efficiency and sustainable practices has widened considerably in hotels, and sustainability has become a more integral part of the guest experience. This session will offer insights into farreaching clean energy initiative in hotels relating to the greater use of advanced intelligent climatization systems, more varied organic materials and foods, more efficient waste recycling  processes, new water recovery procedures,  and the use of hybrid and electric vehicles.   It will explore the different ways a wider range of clean energy sources are being utilized in hotels, such as geothermal and biomass energy.

This session will address fundamental questions relating to expanding sustainable innovation practices in diverse hotels.   How are these sustainable practices reducing energy costs and carbon emissions, improving energy efficiency, contributing to a cleaner environment, attracting new customers, and increasing the brand images of hotels?  What are the most effective ways to spur clean energy innovation in hotels?  How can sustainable innovations best be integrated into rural lodgings?  How is guest input helping shape sustainable innovations in hotels?  What will the green hotel of the future look like?

Session Speakers:

Allan Agerholm

Crowne Plaza Copenhagen

Managing Director

Moderator: Chris Burgess

Considerate Hoteliers

Senior Sustainability Consultant

Fran Hughes

International Tourism Partnership

Head of Programmes

Sue Prince

Beechenhill Farm

Owner

Jeremy Smith

...

Writer and Communications Strategist

Back to Session Info

Allan Agerholm

Managing Director

Crowne Plaza Copenhagen

The award winning Crowne Plaza Copenhagen Towers is one of the Worlds most sustainable commercial and Internationally branded hotels. The hotel was the first to be EU Green Building Certified and the Worlds first Hotel to be CSR certified. Managing Director, Allan L. Agerholm is the founder of the hotel and the architect behind the strategy to make sustainability the core of the business model behind the hotel.

Back to Session Info

Moderator: Chris Burgess

Senior Sustainability Consultant

Considerate Hoteliers

Chris Burgess is a Senior Sustainability Consultant with Considerate Hoteliers, an organisation that works with hoteliers to encourage the adoption of sustainable policies and practices which enhance their business and guest experience.
 
Chris has a range of experiences in the development and implementation of sustainability assessments and strategies for the design, construction and operation of buildings, infrastructure and businesses. Specifically he helped to deliver the sustainability assessment methodology for the London 2012 Olympic Park. He is currently working with the hotel industry to develop web based sustainability tools for common measurement and improved processes, that will be scaleable to different types of business.   

Back to Session Info

Fran Hughes

Head of Programmes

International Tourism Partnership

Fran Hughes is Head of Programmes at the International Tourism Partnership (ITP) which brings together the world’s leading international hotel companies to provide a voice for environmental and social responsibility in the industry. ITP works to demonstrate in a very practical way that environmental and social responsibility makes good business sense by highlighting best practice, offering a range of practical products and programmes and tackling emerging sustainability issues through its collaborative working groups. Current areas of focus include carbon measurement, human trafficking, water and supply chain.

Fran has over 20 years experience in the tourism industry, having started her career leading adventure tours in countries as diverse as Ethiopia and Oman, before moving into roles in sales and marketing, tour operation, business development and sustainable tourism. Whilst at the tour operator, Explore, she developed the company’s responsible tourism policy, strategy and activities; leading the company to win several national awards for responsible tourism and sustainable business practice.

She was also an active member of a variety of tourism industry committees which brought together different stakeholders to address sustainability challenges. She subsequently worked for the sustainable tourism charity,

The Travel Foundation, where she managed the organization’s Egypt and Gambia programmes and developed environmental auditing systems for hotels and Nile cruise boats. She has also undertaken a variety of consultancy work, holds a Master’s in Environmental Strategy and is an Associate of the Institute of Environmental Management and Assessment.

Back to Session Info

Sue Prince

Owner

Beechenhill Farm

Eco tourism business owner and narrative folk artist, telling stories of people and their places.
Previously eco tourism consultant: working locally and internationally (Transylvania, Sweden and Norway) delivering both detailed and strategic advice, development, design and training.  Reviewed and renewed the Peak District Environmental Quality Mark and facilitated its roll out into Staffordshire, enabling it to become only the second UK scheme to be validated by Visit England. Past consultant to ‘Foods from the Peak District’ project.  
Farm eco tourism accommodation provider: Proprietor of award winning farmhouse ecotourism business Bed and Breakfast and award winning self catering and wheelchair accessible cottages and eco-wedding venue on 37 ha Organic dairy farm.  
Recent board member of Stoke and Staffordshire Local Enterprise Partnership, currently member of Destination Staffordshire board and Business Peak District.  Past board member of Regional Development Agency; Advantage West Midlands and Commissioner for the Commission for Rural Communities. One of Sustainability West Midlands’ Top 50 Green Business Leaders and 2009 and 2012 finalist in global Virgin Responsible Holidays Awards.  
Winner of 2013 VisitEngland Excellence Gold Award for sustainable tourism and winner of Green Hotelier 2013.

Back to Session Info

Jeremy Smith

Writer and Communications Strategist

...

Jeremy Smith is a writer and communications consultant working with responsible travel businesses on their brands, websites and marketing. As well as working with responsible travel businesses, he writes about tourism issues for both industry audiences and the public. He is co-author of Rough Guides' only guidebook dedicated to responsible tourism, and former editor of The Ecologist, the world's longest-running environmental magazine. www.jmcsmith.com

09:45 - 10:45
SM05
Real time direct meeting booking promises reduced cost, higher revenue and a better margin – can it really be true? >>

Real time direct meeting booking promises reduced cost, higher revenue and a better margin – can it really be true? >>

An exciting look at the emergence of real time, online meeting booking and how it fits in with existing booking processes like RFP. Matthew will provide an objective evaluation of the real time technology and explain its ability to deliver, to venue providers, increased revenue, improved margin and a strategic competitive advantage.

Download presentation


Session Speakers:

Matthew Stubbs

Your Workspaces

Founder & CEO

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Matthew Stubbs

Founder & CEO

Your Workspaces

Matthew spent a decade with Regus Business Centres spearheading their market entry into the US and later as Sales Director for EMEA. He then founded a successful start-up business in Moscow, Russia before starting ‘Your Workspaces’ (YWS) in London at the beginning of 2011. YWS developed the first website to provide real time search, booking and payment for mobile worker facilities - meeting rooms, day offices and business lounges. The network now extends across 26 countries with 10,000 bookable facilities. In 2013 Matthew lead the YWS development of Meetings Maker, the first real time direct meeting booking system for hospitality groups which was immediately adopted by Whitbread for their 650 strong Premier Inn brand. Matthew is a guest lecturer at MIBS and frequent speaker at industry events.

09:45 - 10:45
VIP01
Using Social Media to Positively Engage Customers >>

Using Social Media to Positively Engage Customers >>

  • Working with social media across different channels
  • Finding new ways to interact with your customers through social media
  • Facebook, Twitter + Instagram: which is best for you and your business?
  • Interacting with brand Ambassadors

    Session Speakers:

    Karin Eriksson

    Scandic Hotels

    Social Media and Community Manager

    Back to Session Info

    Karin Eriksson

    Social Media and Community Manager

    Scandic Hotels

    Scandic Hotels is one of the largest hotel chains in the Nordic region and Northern Europe and currently now have 160 hotels.

    Karin Eriksson works as a Community Manager for Scandic and manage all social media channels as Facebook, Twitter and Instagram for Scandic Sweden. She also have a support function to the hotels in Sweden with Facebook, Instagram and TripAdvisor and distributing content to the other countries. Scandic have 75 hotels in Sweden and it´s about 60 of them who are active on Facebook and all of them are on TripAdvisor.

    09:05 - 10:15
    GA8
    GA8
    11:15 - 12:15
    DR01
    Distribution and Revenue >>

    Distribution and Revenue >>

    • Mastering the development of all target market segments for the long-term benefit of the hotel’s business.
    • How to monitor and foster patterns, lead times and business trends.
    • The secret of revenue management – implementing a strong selling strategy.

        Session Speakers:

        Christopher Cooper

        Rocco Forte Hotels Group

        Group Director of Revenue

        Shawn Jereb

        Orient-Express

        VP Distribution and Revenue

        Niels Mekenkamp

        Infor

        Director Hospitality Presales EMEA

        Chinmai Sharma

        Louvre Hotels

        VP Distribution and Revenue

        Back to Session Info

        Christopher Cooper

        Group Director of Revenue

        Rocco Forte Hotels Group

        Chris is the Group Director of Revenue Management at Rocco Forte Hotels, a major player in the luxury hotel market, with a diverse portfolio comprising of 11 hotels and resorts throughout key European cities.

        Chris' career in Revenue Management spans over 15 years. Having completed his BA (Hons) in Hospitality Management in Edinburgh, he joined InterContinental Hotel’s Fast Track programme. During a ten year tenure, Chris worked in numerous Operational and Revenue Management roles throughout Europe, latterly assuming the role of Divisional Revenue Manager UK & Ireland across all IHG brands.
         
        From IHG, Chris moved to the role of Head of Revenue and later onto Head of Commercial at the Mint Hotel Group.

        Back to Session Info

        Shawn Jereb

        VP Distribution and Revenue

        Orient-Express

        Shawn’s hotel career spans 19 years with 15 of those years specializing in revenue management.  His experience spans the globe in his current role overseeing nearly 40 luxury five star hotels in over 20 countries from resort to city centre an well as trains and cruises.  

        Prior to Orient-Express Shawn was with Morgan’s Hotel Group specializing in design and boutique hotels, for over 7 years covering markets in both the US and UK.  Aside from the luxury and boutique sectors his early experience was with large-scale chains with several years with both Marriott and Starwood.  

        In addition Shawn is a founding member of the Association of Professional Revenue Management.  

        Back to Session Info

        Niels Mekenkamp

        Director Hospitality Presales EMEA

        Infor

        Niels is in charge of Hospitality PreSales for Infor in the EMEA region, a department which supports the sales teams with in depth and technical product knowledge during the sales process.
         
        Niels was working for EasyRMS when it was acquired by Infor in 2012. With EasyRMS, which Niels joined in 2002, he was tasked with setting up and growing the implementation, training and support departments. During his reign EasyRMS grew from a client portfolio of 12 hotels to well over 1200 hotels. He then founded the Infor EzPLUS department in order for Infor EasyRMS to be able to deliver a complete Revenue Management Consulting package in addition to the EzRMS system. Towards the middle of 2013 Niels decided to move into his new role in Hospitality Pre-Sales in order to be able to show the full potential of Infor’s complete suite of hospitality products.
         
        Niels has worked in the Hospitality industry for the last 20 years and has specialized in Revenue Management over the last 15 years. He studied in the Netherlands at the Hotelschool The Hague and graduated with a B.A. in Hospitality Management & Marketing. Before joining Infor EasyRMS, Niels worked in various positions for Crowne Plaza, Hilton Hotels and IDeaS.

        Back to Session Info

        Chinmai Sharma

        VP Distribution and Revenue

        Louvre Hotels

        Chinmai is a successful Revenue Management and Distribution leader with more than fifteen years of progressive hospitality experience in the fields of Market Analysis, Revenue Management and Electronic Distribution with companies like Taj Group of Hotels, Hyatt International, Expedia Inc and Wyndham Worldwide.

        Chinmai joined Starwood Capital Group in May’12 and is currently the VP Revenue Mgmt & Distribution for Louvre Hotels Group (owned by Sarwood Capital Group) based in Paris. He is a member of the Executive Committee and oversees the Revenue Management, Distribution and e-commerce functions for Louvre Hotels Group’s entire portfolio of brands (1,000 + hotels in more than 40 countries – Brands:Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip).

        Most recently, Chinmai was at Wyndham Hotel Group (7,210 hotels around the world) since 2007, based at their corporate office in Parsippany, New Jersey as VP Revenue Management and was responsible for the Revenue Management process across various hotel brands including setting RM direction and alignment for individual brands and key hotels. In this role he also oversaw enhancement and delivery of centralized revenue management services to managed and franchised hotels across all brands globally.

        Chinmai holds a B.A with Math from University of Delhi, a Diploma in Economics from the Indian Institute of Planning and Management in India and a joint MBA in Hospitality from IMHI/ESSEC Business School, Paris and Cornell Hotel School (M.M.H), NY.

        Chinmai is a board member of HSMAI’s Revenue Management Advisory Board and is a regular speaker and panelist at industry conferences.

        More details are at: www.linkedin.com/in/chinmai

        11:15 - 12:15
        SM02
        Direct Booking Strategy for Hotels >>

        Direct Booking Strategy for Hotels >>

        Bookassist, recently crowned the World's Leading Booking Engine Technology Provider at the World Travel Awards, will present some useful insights and tips on how to earn the best possible margin from your room inventory. CEO, Dr Des O'Mahony will outline the absolute essentials you need to address to increase your level of direct bookings as well as optimising margin from 3rd party bookings.


        Session Speakers:

        Dr Des O'Mahony

        Bookassist

        CEO

        Back to Session Info

        Dr Des O'Mahony

        CEO

        Bookassist

        Des O'Mahony is CEO and co-founder of Bookassist, the international technology and online strategy company for hotels. Des is responsible for research and strategy at Bookassist and has guided the company's expansion since 1999 to the point where it now has 7 offices throughout Europe and was recently crowned World's Leading Booking Engine Technology Provider at the 2013 World Travel Awards.  Des has twice been personally honoured by the Irish Internet Association NetVisionary awards, in 2005 for Online Trade and in 2010 as Internet Entrepreneur of the Year. He holds a PhD in Physics from Trinity College Dublin.

        11:15 - 12:15
        VIP02
        PCI the guillotine over your brand or the dog with no teeth? >>

        PCI the guillotine over your brand or the dog with no teeth? >>

        Join De Vere Group and Avenue9 to find out how their business embraced and extracted the benefits of PCI to deliver a greater customer experience.
        The Round Table, along with premier leisure operator De Vere, will tackle the many aspects of PCI and how best to combine the use of technology with coherent business processes to deal successfully with it.

        During the session there will be discussions on how looking at PCI as a business enabler can yield benefit from its implementation.  Avenue9 has worked with many organisations within Hospitality to take a different approach to PCI to obtain benefits that directly enhance the guest experience, and remove the risks associated with non-compliance.

        Over the past 6 months the following organisations have had to deal with the perils of non-compliance;
        • Orient Express Hotels Ltd
        • Staysure Travel Insurance
        • EZYield
        Whilst the breaches may not pose an immediate danger to the business the long term reputational damage can be irreversible.

        No longer should PCI compliance be a taboo subject, businesses need to embrace and reap the benefits, join Avenue9 for an open table session on how the industry best collectively tackles this subject.

        Session Speakers:

        Mark Jelley

        Avenue9

        Hospitality Consultant

        Grant Macfarlane

        De Vere Group

        Director of IT

        Back to Session Info

        Mark Jelley

        Hospitality Consultant

        Avenue9

        Mark is a seasoned hotel and hospitality professional with 30 years Operational and Finance experience who then naturally transferred his experience into IT. He trained in Operations and ran both hotels and pubs before joining Berni Inns. Mark was inducted into finance whilst at Periquito hotels as FC before joining Queens Moat, Le Meridien, Vision Asset Management and Malmaison, as Business Analyst before being asked to head up the Malmaison IT team. He became IT Director of Malmaison and Hotel du Vin before working with Principal Hayley in the same role and latterly with Deloitte as a Senior Consultant. He has recently joined Avenue9 as a Hospitality Consultant.

        Back to Session Info

        Grant Macfarlane

        Director of IT

        De Vere Group

        Grant Macfarlane is IT Director for the De Vere Group, responsible for all aspects of technology in the De Vere Hotels and Village Urban Resorts brands.
        With over 13 years of experience in managing UK hospitality IT departments, starting his career as IT Manager of the Lanesborough, London in 2001.
        He later managed the IT team at the Royal Garden Hotel before joining Mandarin Oriental London as IT Director in 2010.  At De Vere he is responsible for the delivery of all technology systems and processes across the 34 properties in the group.  He has a passion for balancing the operational requirements of a vibrant and growing UK hospitality brand within the ever evolving technology and compliance landscape.

        11:15 - 12:15
        GA10
        GA9
        12:45 - 13:30
        GA05
        GA5
        13:30 - 14:30
        GA06
        Learn more about HSMAI new certification: Certified Hospitality Digital Marketer (CHDM) >>

        Learn more about HSMAI new certification: Certified Hospitality Digital Marketer (CHDM) >>

        The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for their members through sales, marketing and Revenue optimization.

        Session Speakers:

        Robert A Gilbert

        HSMAI Global

        President & CEO

        Back to Session Info

        Robert A Gilbert

        President & CEO

        HSMAI Global

        13:30 - 14:30
        VIPL
        VIP Lunch sponsored by Exponential-e

        VIP Lunch sponsored by Exponential-e

        Enjoy a buffet lunch in the VIP Lounge, network with fellow VIPs, digest what you have learnt in the morning's conference sessions and the exhibitors you've seen.

        Sponsored by

        13:30 - 14:30
        GA10
        GA10
        14:45 - 15:45
        GT01
        New Interactive Horizons in Hotels >>

        New Interactive Horizons in Hotels >>

        Interactivity is becoming more central to hotels, and the hotel experience is becoming more immersive, as hotels seek to keep up with guest demand for more varied and deeper interactive experiences, and as hotels endeavor to differentiate their products and services.   As a result, such technologies as augmented reality, virtual reality, 3D, gestural technololgy, and tablets are being increasingly integrated in a wider array of guest services, facilities, and experiences, including concierges, bars, and restaurants, meetings, and guest rooms themselves.  The use of these technologies in hotels is likely to radically transform the guest experience and such hotel activities as meetings.   One key harbinger of this trend is the increasing impact of ambient interactivity in hotels.   This session will address key questions relating to the current and future use of immersive technologies in hotels.  How will these technologies blend together in the hotel of the future?  How can hotels use these technologies in an effective way and avoid the “novelty effect”?
        What new immersive experiences and applications will have the most promise in hotels?  Is there now a danger of overloading guests with unwanted and unneeded new interactive technologies and features in hotels

        Session Speakers:

        Tim Butterworth

        Crave Interactive

        ...

        Pablo Padilla

        SerranoBrothers

        Designer

        Back to Session Info

        Tim Butterworth

        ...

        Crave Interactive

        Back to Session Info

        Pablo Padilla

        Designer

        SerranoBrothers

        Pablo A. Padilla Jargstorf is an architect, sound artist and composer born in Madrid in 1975 and moved to London in 2009. He specialized in the field of soundscape, working with textures and sound manipulation. Pablo is the London partner of SerranoBrothers, they've been creating together since 2011, when they first discovered their shared interests about perception, technology and sensorial spaces in a joint installation at Soho, London.

        SerranoBrothers is a multidisciplinary design studio focused on creating special spaces. It was founded in 2000 by Diego Serrano (Lleida, 1975) and Pedro Serrano (Lleida, 1974). They are interior designers and creative directors graduated from the Art School and Design University ONDARA, Tarrega (1996-2001), and are members of the CODIC (Col.legi Oficial de Dissenyadors d’Interior de Catalunya), IFI (International Federation of Interior Architects) and ECIA (European Council of Interior Architects).

        Since then, many projects have been undertaken by the brothers and their team with a transgressive attitude and a crosscutting approach to the conceptualization of space (unexpected design), including the press acclaimed ITH Room Xperience, a three years R&D work about the boundaries of technology for hospitality purposes. In 2010 they started the consolidation of the SerranoBrothers Design Studio with the opening of a studio in London and branches in Barcelona, Madrid and Benidorm

        14:45 - 15:45
        SM03
        Tech Disruption and Hotels: Threat or Revenue Generator? >>

        Tech Disruption and Hotels: Threat or Revenue Generator? >>

        In the wake of the rise of the OTAs and other “disruptors,” many hotels have viewed technology innovators with suspicion, or at worst, caution.
        What is new in the marketplace that helps hotels get ahead of the tech curve, to realize profits and top-line revenue?
        Four of the leading minds in hotel technology today, share their perspectives.

        Session Speakers:

        Mario Bellinzona

        Nor1

        Senior VP, EMEA

        Patrick Bosworth

        Duetto

        Founder and CEO

        Graham Dungy

        ...

        Hotel Digital Revenue Development Consultant

        RJ Friedlander

        ReviewPro

        Founder and CEO

        Chinmai Sharma

        Louvre Hotels

        VP Distribution and Revenue

        Back to Session Info

        Mario Bellinzona

        Senior VP, EMEA

        Nor1

        Back to Session Info

        Patrick Bosworth

        Founder and CEO

        Duetto

        As Co-Founder and CEO, Patrick drives vision and growth at Duetto. With over a decade spent in the hospitality, non-profit and government sectors, he has brought entrepreneurial insights to organizations and established them as industry leaders and innovators. Previously at Wynn Resorts, and with consulting clients, Patrick realigned strategic marketing functions to maximize profit. While in the public sector, he drove modernization of financial reporting standards, unchanged since the 1950s, making labor unions more accountable to their members.

        Patrick holds an MBA from Harvard Business School and a BA in Political Science from the University of San Diego. He serves on the Hotel Sales & Marketing Association International (HSMAI) Revenue Management Advisory Board as well as the HSMAI Foundation Board, and recently as an advisor to the American Hotel & Lodging Educational Institute. He also advises Win-Win Entertainment, a non-profit connecting great causes with great entertainers… one show at a time.

        Back to Session Info

        Graham Dungy

        Hotel Digital Revenue Development Consultant

        ...

        Back to Session Info

        RJ Friedlander

        Founder and CEO

        ReviewPro

        Back to Session Info

        Chinmai Sharma

        VP Distribution and Revenue

        Louvre Hotels

        Chinmai is a successful Revenue Management and Distribution leader with more than fifteen years of progressive hospitality experience in the fields of Market Analysis, Revenue Management and Electronic Distribution with companies like Taj Group of Hotels, Hyatt International, Expedia Inc and Wyndham Worldwide.

        Chinmai joined Starwood Capital Group in May’12 and is currently the VP Revenue Mgmt & Distribution for Louvre Hotels Group (owned by Sarwood Capital Group) based in Paris. He is a member of the Executive Committee and oversees the Revenue Management, Distribution and e-commerce functions for Louvre Hotels Group’s entire portfolio of brands (1,000 + hotels in more than 40 countries – Brands:Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip).

        Most recently, Chinmai was at Wyndham Hotel Group (7,210 hotels around the world) since 2007, based at their corporate office in Parsippany, New Jersey as VP Revenue Management and was responsible for the Revenue Management process across various hotel brands including setting RM direction and alignment for individual brands and key hotels. In this role he also oversaw enhancement and delivery of centralized revenue management services to managed and franchised hotels across all brands globally.

        Chinmai holds a B.A with Math from University of Delhi, a Diploma in Economics from the Indian Institute of Planning and Management in India and a joint MBA in Hospitality from IMHI/ESSEC Business School, Paris and Cornell Hotel School (M.M.H), NY.

        Chinmai is a board member of HSMAI’s Revenue Management Advisory Board and is a regular speaker and panelist at industry conferences.

        More details are at: www.linkedin.com/in/chinmai

        14:45 - 15:45
        GA03
        The Power behind Distribution >>

        The Power behind Distribution >>

        During this roundtable attendees will be able to follow the flow of a reservation as it goes from booking channel to your property. Learn the ins and outs of what data gets delivered via a direct connect, how integration works and why there may be differences in distribution channels. This in-depth and interactive discussion will give you a better understanding of this complicated process and how it can help you to maximize conversions and revenue from each channel.

        Session Speakers:

        Charlie Barrefors

        Sabre Hospitality Solutions

        Channel Partner Manager

        Paul King

        Sabre Hospitality Solutions

        Director of Revenue Management EMEA

        Brannon Winn

        Sabre Hospitality Solutions

        VP Business Development - EMEA

        Back to Session Info

        Charlie Barrefors

        Channel Partner Manager

        Sabre Hospitality Solutions

        Back to Session Info

        Paul King

        Director of Revenue Management EMEA

        Sabre Hospitality Solutions

        Back to Session Info

        Brannon Winn

        VP Business Development - EMEA

        Sabre Hospitality Solutions

        14:45 - 15:45
        UK1
        Support to grow your business internationally >>

        Support to grow your business internationally >>

        An overview of UKTI services for companies with international ambitions.

        Session Speakers:

        Ian Manzie

        UK Trade & Investment

        International Trade Advisor

        Back to Session Info

        Ian Manzie

        International Trade Advisor

        UK Trade & Investment

        Ian is an International Trade Adviser working for UK Trade and Investment in the London area providing advice to smaller companies who wish to expand their business internationally. UK Trade & Investment (UKTI) is the UK Government Department that works with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.

        Ian has over 20 years of business management experience in the global financial markets, particularly within business services, market data and financial software. He previously worked for Thomson Reuters managing a number of teams providing market data, financial services and news to small and medium-sized enterprises in Europe and Sub-Saharan Africa. He currently looks after the business services sector at UKTI, in particular Travel, Education, Recruitment and Financial Services.

        16:15 - 17:15
        SC01
        Cost Effective Room Distribution Strategies for Maximum Exposure >>

        Cost Effective Room Distribution Strategies for Maximum Exposure >>

        • Competition or collaboration – how to get the best from online booking platforms
        • How can hotels get better at it?
        • How can hotels be more present on OTA websites?
        • Mobile and meta – how are new technologies impacting online distribution?
        • What are the biggest trends for 2014?

        Session Speakers:

        Patrick Mayock

        HotelNewsNow

        Editor in Chief

        Christopher Michau

        Expedia

        Vice President of Global Partner Group

        Chinmai Sharma

        Louvre Hotels

        VP Distribution and Revenue

        Back to Session Info

        Patrick Mayock

        Editor in Chief

        HotelNewsNow

        Back to Session Info

        Christopher Michau

        Vice President of Global Partner Group

        Expedia

        Christopher is responsible for managing Expedia group’s relationships with many of the world’s leading hotel companies. In this role, he leads an experienced global team which works closely with hotel chains and key regional accounts to maximize their exposure on more than 150 travel sites available under the Expedia group.

        Christopher and his team are responsible for collaborating with hotel companies to implement several important Expedia-driven initiatives, including Expedia® Traveller Preference, a program designed to better serve travellers by offering them the choice of how and when to pay for their hotel bookings made on Expedia and Hotels.com® sites.

        Back to Session Info

        Chinmai Sharma

        VP Distribution and Revenue

        Louvre Hotels

        Chinmai is a successful Revenue Management and Distribution leader with more than fifteen years of progressive hospitality experience in the fields of Market Analysis, Revenue Management and Electronic Distribution with companies like Taj Group of Hotels, Hyatt International, Expedia Inc and Wyndham Worldwide.

        Chinmai joined Starwood Capital Group in May’12 and is currently the VP Revenue Mgmt & Distribution for Louvre Hotels Group (owned by Sarwood Capital Group) based in Paris. He is a member of the Executive Committee and oversees the Revenue Management, Distribution and e-commerce functions for Louvre Hotels Group’s entire portfolio of brands (1,000 + hotels in more than 40 countries – Brands:Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip).

        Most recently, Chinmai was at Wyndham Hotel Group (7,210 hotels around the world) since 2007, based at their corporate office in Parsippany, New Jersey as VP Revenue Management and was responsible for the Revenue Management process across various hotel brands including setting RM direction and alignment for individual brands and key hotels. In this role he also oversaw enhancement and delivery of centralized revenue management services to managed and franchised hotels across all brands globally.

        Chinmai holds a B.A with Math from University of Delhi, a Diploma in Economics from the Indian Institute of Planning and Management in India and a joint MBA in Hospitality from IMHI/ESSEC Business School, Paris and Cornell Hotel School (M.M.H), NY.

        Chinmai is a board member of HSMAI’s Revenue Management Advisory Board and is a regular speaker and panelist at industry conferences.

        More details are at: www.linkedin.com/in/chinmai

        16:15 - 17:15
        SM04
        Email: Building Direct Business Through Direct Relationships >>

        Email: Building Direct Business Through Direct Relationships >>

        This session will explore how you can grow your direct business through email, by adopting best practice and taking advantage of new ideas and technology. The masterclass will include both case studies and practical examples with participants having the opportunity to share their own questions and challenges.

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        Session Speakers:

        Fiona Robson

        Rocketseed UK

        Managing Director

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        Fiona Robson

        Managing Director

        Rocketseed UK

        Fiona, a Cambridge University graduate in Modern Languages, built her career in a range of sales, ecommerce and marketing functions, with Hilton, Thomson Holidays and Walt Disney Co. Fiona is responsible for developing direct sales and the channel partnerships across the UK & Europe.
        Fiona is an elected member of the DMA Email Marketing Council, and works on the DMA Email benchmarking Hub, delivering research and commentary on current email marketing trends.

        16:15 - 17:15
        VIP04
        Gathering Effective Customer Feedback to Enhance Brand Reputation >>

        Gathering Effective Customer Feedback to Enhance Brand Reputation >>

        • The secrets of efficient feedback gathering
        • What are the innovative and original ways to gather feedback?
        • Effectiveness: how to get the most out of it? 
        • Implementing real time feedback? Pros & Cons

        Session Speakers:

        Maud Larpent

        TripAdvisor

        Head of Direct Connect Solutions

        Suzie Wotton

        The Red Carnation Hotel Collection

        Vice President of Marketing

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        Maud Larpent

        Head of Direct Connect Solutions

        TripAdvisor

        Maud Larpent heads up the development of Direct Connect solutions for hospitality businesses on a global scale, currently focusing on the recent launch of TripConnect. TripConnect is the latest offering for accommodation businesses on TripAdvisor enabling independent hotels, inns and B&Bs to compete for bookings on the world's largest travel site. Maud works with Internet booking engines to build connectivity and awareness for TripAdvisor's Direct Connect offerings.
        Maud has been working at TripAdvisor since 2008 and prior to joining the Direct Connect solutions team, she drove the content syndication and review collection efforts for hotel chains across EMEA as part of TripAdvisor's Partnerships efforts. Prior to joining TripAdvisor, Maud worked for Reuters on online innovative products in Europe and Australia.


        Back to Session Info

        Suzie Wotton

        Vice President of Marketing

        The Red Carnation Hotel Collection

        Suzie Wotton is an established hotel marketing professional based in London. With a degree in International Hospitality Management from Bournemouth University, Suzie started her career in hotel revenue management with Intercontinental Hotels in London (2002-2006), Suzie then joined Travelocity.com / Lastminute.com as Destination Manager for London in 2006 before taking up the position of UK Director of Sales for Sabre Hospitality Solutions in 2008.
        Suzie joined Red Carnation Hotels in 2011 as Vice President, Marketing and now leads a talented team responsible for the marketing strategy of 17 luxury boutique, family owned and run hotels in the UK and Ireland, Switzerland, South Africa and the USA.

        Suzie’s experience in working for a global hotel chain, online travel agent,  hotel technology partner and leading hotel collection means she is well placed to speak on the complex and continually changing hotel distribution landscape. Industry engagements include speaker at the “Creating an explosive force in Hospitality” Master Innholders Annual Conference 2011; HOSPA Revenue Management Committee member and regular panel chair; TNOOZ/ITB Webinar panellist “Hotels and Mobile, what’s next?”; Boutique Hotel Summit panellist “Flash Sales, the future for travel?”; Speaker and committee member at the HSMAI Digital Marketing Strategy Conference 2012, Oslo “

        16:15 - 17:15
        SM04
        The revenue management system as the control centre of your hotel >>

        The revenue management system as the control centre of your hotel >>

        Revenue management has evolved  and is no longer the basic market segment and room revenue focused business practice that was adopted by a small number of hotels. It has grown to become a complex business philosophy which is seen as a vital component required for the commercial success of any hotel or chain. The question is not so much if you need a Revenue Management system, but how do you use an RM system in order to be able to achieve maximum benefits.
         
        We will demonstrate, how the Revenue Management system should function as the control centre of your organisation. It should be the one main tool that is used in order to maximise the return on your investment as well as to maximise your commercial success.

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        Session Speakers:

        Niels Mekenkamp

        Infor

        Director Hospitality Presales EMEA

        Lisa Smith

        Radisson Edwardian Hotels

        Director of Sales and Revenue

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        Niels Mekenkamp

        Director Hospitality Presales EMEA

        Infor

        Niels is in charge of Hospitality PreSales for Infor in the EMEA region, a department which supports the sales teams with in depth and technical product knowledge during the sales process.
         
        Niels was working for EasyRMS when it was acquired by Infor in 2012. With EasyRMS, which Niels joined in 2002, he was tasked with setting up and growing the implementation, training and support departments. During his reign EasyRMS grew from a client portfolio of 12 hotels to well over 1200 hotels. He then founded the Infor EzPLUS department in order for Infor EasyRMS to be able to deliver a complete Revenue Management Consulting package in addition to the EzRMS system. Towards the middle of 2013 Niels decided to move into his new role in Hospitality Pre-Sales in order to be able to show the full potential of Infor’s complete suite of hospitality products.
         
        Niels has worked in the Hospitality industry for the last 20 years and has specialized in Revenue Management over the last 15 years. He studied in the Netherlands at the Hotelschool The Hague and graduated with a B.A. in Hospitality Management & Marketing. Before joining Infor EasyRMS, Niels worked in various positions for Crowne Plaza, Hilton Hotels and IDeaS.

        Back to Session Info

        Lisa Smith

        Director of Sales and Revenue

        Radisson Edwardian Hotels

        Day 2: Wednesday 05 February 2014
        Keynote Address
        09:45 - 10:45
        KN02
        Randy Dearborn, VP of Multimedia and Guest Technologies, MGM Resorts & Hotels USA - Understanding the Future of Digital Signage

        Randy Dearborn, VP of Multimedia and Guest Technologies, MGM Resorts & Hotels USA - Understanding the Future of Digital Signage

        1. What are you trying to accomplish with your digital platform "The Goal" 
        Specific Marketing/Brand Awareness
        Social Engagement
        Capture Data
        Customer Conveyance 
        Create Revenue Stream
        2. Hardware, Software, Content Solutions
        Hardware Options – 7" to 260' Digital Signage
        Software Systems – the pros and cons
        How to streamline your content
        3. The Future
        Where is all this heading

        Session Speakers:

        Randy Dearborn

        MGM Resorts & Hotels USA

        VP of Multimedia and Guest Technologies

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        Randy Dearborn

        VP of Multimedia and Guest Technologies

        MGM Resorts & Hotels USA

        Randy Dearborn is Vice President of Multimedia & Guest Technology for MGM Resorts International, one of the world’s leading hotel and gaming companies headquartered in Las Vegas, Nevada.  

        Mr. Dearborn has been with the company for 20 years and has played an instrumental role in the development of fixed and mobile digital media technology, including content, hardware and software.

        Mr. Dearborn’s previous work experience includes Disney, Four Seasons and Marriott Hotels.

        Mr. Dearborn is currently Chairperson for CCSD/CSN/UNLV Joint Technical Skills Committee, as well as Program Advisory Board for The Art Institute of Las Vegas and Current DSE & DSF Board Member.

        Main Stage
        Supplier Masterclass Theatre
        VIP Lounge

        VIP
        Business Hub Conference Theatre
        in partnership with
        UK T&I
        11:15 - 12:15
        GT02
        In-room Service: Offering a “Full-circle” IT-assisted Experience >>

        In-room Service: Offering a “Full-circle” IT-assisted Experience >>

        • What are the current innovations and new functionalities that include all of the services needed by your customers?
        • How do these technologies influence hotels operations, new constructions and renovations?
        • The app that accompanies your customers from booking to check-out, how to make their life easier and their stay nicer? 
        • To be developed? The all-inclusive-TV project that offers TV, internet, room service, shopping, visits and restaurant info on one screen.

        Session Speakers:

        James Byrne

        Eccleston Square Hotel

        IT and Technology Director

        Juan José Calvo

        Fiesta Hotel Group

        Marketing Director

        Patrick Mayock

        HotelNewsNow

        Editor in Chief

        James Scerri

        Corinthia Hotels

        IT Manager

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        James Byrne

        IT and Technology Director

        Eccleston Square Hotel

        James Byrne has been working at Eccleston Square Hotel for over a year however he was highly involved during the design and construction phase of the hotel before joining the hotel straight out of university. Eccleston Square Hotel is renowned for being one of the most high tech hotels in the world. James is a director of the hotel along with his sister Olivia. His focus is mainly on the operations and finance side of the hotel however he is also involved in the sales and marketing of the hotel.

        Back to Session Info

        Juan José Calvo

        Marketing Director

        Fiesta Hotel Group

        Back to Session Info

        Patrick Mayock

        Editor in Chief

        HotelNewsNow

        Back to Session Info

        James Scerri

        IT Manager

        Corinthia Hotels

        James Scerri is currently IT Manager at Corinthia Hotel London, and leads a dynamic team researching, developing, and implementing the very latest in hotel in room technology. James has been in the role for three years and formed part of the pre-opening team, commissioning and installing the original infrastructure and servers for the hotel.  Whilst in the role James has subsequently gone on to install 1GB fibre internet connection throughout the hotel, the fastest connection and leader in its competitive set. He has made it his number 1 career aim to keep abreast with all of the latest technological developments, so that his hotel systems are able to meet the demands of an exponential business.

        Prior to this senior position James started his career in the technology industry in 2005 as a Network administrator for Melita Telecommunications(Malta), before being promoted to IT Systems Manager with Barclays Carrigan International Investments. James joined Corinthia Hotel International in 2006 as an IT Systems administrator, and was quickly promoted to IT Manager, responsible for the refurbishment of the 500 bedroom beach resort based in Malta. In 2008, James was employed as an IT Systems Manager for Lucien Barriere hotel group heading the pre-opening of the first 3D online gaming platform before returning to the Corinthia Hotel Group for the opening of their flagship Corinthia Hotel London in 2010.

        11:15 - 12:15
        SM01
        Closing the loop on guest interaction

        Closing the loop on guest interaction

        We are granting increased levels of control to our guests through eCommerce and interactive guest-facing systems, but how do we make sure that guest requests and orders are captured, processed and fulfilled to meet and surpass the guest’s expectations, whilst maintaining control over costs and processes? Paul Hammond will demonstrate how core MICROS systems can be extended with the MICROS Commerce Platform (MCP) to enable hoteliers to roll out guest-facing systems.

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        Session Speakers:

        Paul Hammond

        MICROS

        Director of Sales, eCommerce

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        Paul Hammond

        Director of Sales, eCommerce

        MICROS

        Paul joined MICROS in November 2013. Prior to MICROS, Paul co-founded Crave Interactive, a software company focused on providing interactive Customer facing systems within Restaurants and Hotels. From 1994 to 2010 he commercialised products and technology within the mobile data industry, working for Nokia, Good Technology and Psion.

        As eCommerce Director of Sales, Paul is responsible for translating Client needs and business objectives into ecommerce led solutions that meet and surpass the expectations of Client’s Customers.

        Paul’s motivation and focus is the utilisation of Customer facing technology for business advantage within the hospitality sector – “The increasing desire for Customers to be in control of choice and requiring instancy in terms of results represents a powerful lever for those organizations able to grant this capability to their own Customers.”

        Those organisations, who can embrace these requirements, engage with their Customers and glean the insight and knowledge in a systemised and scalable way will garner significant competitive advantage.

        11:15 - 12:15
        VIP03
        The future is bright, the future is direct >>

        The future is bright, the future is direct >>

        • How can hotels improve revenue by driving more direct business whilst keeping OTAs on side?
        • How can hotels improve their collection and use of customer knowledge to improve customer engagement?

        Session Speakers:

        Fergus Boyd

        Yotel Hotels

        Digital Director

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        Fergus Boyd

        Digital Director

        Yotel Hotels

        Fergus is a serial digital entrepreneur and technology transformation agent and led award-winning agile IT & eCommerce initiatives in Virgin Atlantic and British Airways. He has set-up and managed high-performing teams covering web, mobile, live chat, innovation, agile IT development, commercial analytics and social media. Fergus was one of the founding fathers of the industry-leading BA.com website and headed up Virgin Atlantic’s award-winning web, mobile and social media presence. He also set up the first staff social collaboration initiative across the Virgin Group and launched an open innovation initiative with UK Government agency NESTA to collaborate with Virgin Atlantic’s customers to design new services. Fergus joined YOTEL in January 2014 to put digital (especially mobile) at the heart of our company and to use digital and customer service to differentiate the brand and to use it to drive more effective use of our people, processes, propositions and technology (internal and external).

        11:45 - 12:45
        BH2
        Relevance=Revenue >>

        Relevance=Revenue >>

        In this session PK and Brett will demonstrate what prospect and customer data to capture, how to analyse it and how to use it to improve conversion rates and increase customer loyalty.

        The key areas we will cover are:
        • What behaviours lead to transactions?
        • How can I better encourage those behaviours and grow my business?
        • How do I engage and intervene during customer interactions
        • Reward loyal and profitable customers
        •  Incentivise inactive customers 
        • Improve margins by not offering incentives to everybody

        Session Speakers:

        Brett Sammels

        Law Creative

        Director

        PK Vaish

        Copernica UK

        MD

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        Brett Sammels

        Director

        Law Creative

        Brett Sammels is a Director at LAW Creative, a specialist hotel and leisure marketing agency. Over the past 10 years he's worked with many of the major hotel groups to drive revenues, room rates, guest diner ratios and improve overall guest experience through targeted marketing communications. Latterly he's been involved with the implementation of marketing automation software to develop a more data-led marketing programme based around the delivery of more targeted and effective email communications to achieve better return of investment and customer understanding for operators including InterContinental Hotels Group, Thistle Hotels and David Lloyd Leisure. Brett's presentations are fun, interesting and insightful.

        Back to Session Info

        PK Vaish

        MD

        Copernica UK

        PK Vaish is the Managing Director at Copernica UK, a marketing software company specialising in email marketing automation. Over the last 15 years he worked in the digital industry helping to deliver real revenue growth to many B2B and B2C businesses using digital channels. In recent years he has been promoting profile based marketing by combining ‘big data’ and ‘marketing automation’ to deliver highly relevant and timely communications leading to revenue growth for companies like IHG, Manchester United, Elliott and Coals2U.

        12:45 - 13:45
        SC02
        Maximising App Power in Hotels >>

        Maximising App Power in Hotels >>

        Apps have generated greater interest and use in hotels.  But how widely are they really being used in those facilities?  How can they be effectively developed and marketed?      When are apps really needed in hotels and when do mobile websites fulfill content, communications, and marketing needs for hotels more efficiently?  How can magazine and game apps be leveraged properly in hotels?  What impact are tablets having in hotels, and what are the best uses of tablets?  What are the most effective approaches for developing cross-platform apps for hotels?  What are the best ways to foster guest engagement with apps?  What impact have apps had on sales, brand awareness, and guest engagement in hotels?

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        Session Speakers:

        Robert van der Graaf

        World Hotels

        Regional Vice President, EMEA

        Ken Marold

        Monsierge

        Chief Innovation Officer

        Bulent Osman

        App Garden

        Managing Director

        Moderator: Ioannis Pantelidis

        University of Brighton

        Senior Lecturer

        Duncan Robertson

        St. Christopher's Inns

        Marketing and Sales Director

        Back to Session Info

        Robert van der Graaf

        Regional Vice President, EMEA

        World Hotels

        Back to Session Info

        Ken Marold

        Chief Innovation Officer

        Monsierge

        Ken Marold is the Chief Innovation Officer at Monscierge and is responsible for driving design thinking and corporate vision toward disruptive innovations that deliver competitive differentiation within all products at Monscierge. He has been highly involved in many facets of the company since its inception including interaction design, product marketing and sales, and most recently began leading research initiatives with Cornell’s Center for Hospitality Research. Marold holds a Bachelor of Architecture from Roger Williams University and a Masters of Architecture from the University of New Mexico.

        Back to Session Info

        Bulent Osman

        Managing Director

        App Garden

        Back to Session Info

        Moderator: Ioannis Pantelidis

        Senior Lecturer

        University of Brighton

        Dr Pantelidis is Postgraduate Center Leader at the University of Brighton where he researches consumer behaviour and online technologies in hospitality.  He is the editor of the Handbook of Hospitality published by Routledge and the Hospitality editor for the Tourism and Hospitality Research journal published by Sage.  He keeps a regular hotel technology related column in hotel-industry online magazine and he is in the executive for both the council for hospitality management education and the Institute of Hospitality.

        Back to Session Info

        Duncan Robertson

        Marketing and Sales Director

        St. Christopher's Inns

        12:45 - 13:45
        SM06
        The influence of Big Data for a state of the art CRM solution >>

        The influence of Big Data for a state of the art CRM solution >>

        • Social Media Integration to boost guest details and revenue streams
        • Exploit Big Data to get deeper customer insights
        • Complexity of a central profile nowadays

        Session Speakers:

        Michael Schäffner

        Serenata IntraWare

        Sales Manager EMEA

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        Michael Schäffner

        Sales Manager EMEA

        Serenata IntraWare

        Michael joined Serenata in September 2013 where he is looking after Sales & Marketing in the EMEA region.
        For the previous three years, Michael worked as Director of Strategic Accounts for NOR1. He was responsible for key account management and business development for hotel chains in EMEA and APAC.

        Before joining the “e-distribution world,” Michael gained valuable experiences in the operative hotel business. After completing his studies in hotel management, he landed in the US for three years, where he broadened his horizons at the “Auberge du Soleil” (Relais & Chateaux) in Napa Valley and then moved on to one of The Leading Hotels of the World, The Setai, in Miami South Beach, this time as the Manager on Duty & Tower Services Manager.

        For the opening of the Roomers Hotel in Frankfurt he came back to his old domain and directed the hotel as Resident Manager.

        12:45 - 13:45
        VIPL2
        VIP Lunch sponsored by Hotel Web Support

        VIP Lunch sponsored by Hotel Web Support

        Enjoy a buffet lunch in the VIP Lounge, network with fellow VIPs, digest what you have learnt in the morning's conference sessions and the exhibitors you've seen.

        Sponsored by

        14:15 - 13:15
        GAP7
        CA7
        14:15 - 15:15
        SM07
        How Function Space (M&E) Optimisation Feeds the Revenue Management Cycle.

        How Function Space (M&E) Optimisation Feeds the Revenue Management Cycle.

        As revenue management evolves, the industry has widely recognised that Meetings & Events revenue optimization is a major area of opportunity.  It also represents a significant milestone on the journey towards total revenue management.  Gain key insights into IDeaS unique, authoritative research by joining our Supplier Masterclass at Hospitality Technology Europe at 2.15pm on 5th February, or visit our stand, 255.

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        Session Speakers:

        Neil Corr

        IDeaS Revenue Solutions

        Senior Consultant

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        Neil Corr

        Senior Consultant

        IDeaS Revenue Solutions

        As a Senior Consultant at IDeaS Revenue Solutions since 2013, Neil Corr began his career on a trainee General Management scheme with Jarvis Hotels (UK) in 1995, progressing to head of department roles in Front of House, C&B Sales, and then Revenue Management.   

        Two spells in National UK Sales followed, as Jarvis franchised to Marriott’s Ramada brand.  This soon led to a Director of Agency Sales role, managing TMC & Hotel Booking Agency partnerships up to 2005.    

        A move to Whitbread Hotels & Restaurants followed in 2006, where for 4 years Neil built a national RM structure and led a UK team, as Group Revenue & Distribution Manager for Premier Inn.   Working closely with Marketing, Finance & Sales functions, Neil oversaw the development of RMS, ADS & GDS strategies, rolling out bespoke direct connect platforms, business processes and a reporting suite for the largest hotel chain in the UK & Ireland.

        At the turn of 2011, Neil joined De Vere Group as Director of Revenue Management for their Venues brand – a collection of around 35 owned, managed and franchised properties with an annual turnover of around £120m.    

        Neil now has responsibility for Consulting at IDeaS Revenue Solutions across the EMEA region.

        14:15 - 15:15
        VIP07
        From Revenue Management to Revenue Strategy: A Dialogue on the Future of Price Optimization, with Duetto >>

        From Revenue Management to Revenue Strategy: A Dialogue on the Future of Price Optimization, with Duetto >>

        A new discipline has been born -- Revenue Strategy -- and it is changing the fundamental rules for pricing hotel rooms and creating value amidst changes in technology, consumer demand and third parties intermediaries in a rapidly evolving lodging marketplace.
        Come learn how Revenue Strategy is changing the face of Revenue Management as the future of price optimization for hotels -- in a personal dialogue with Patrick Bosworth, Founder and CEO of Duetto, which launched the Revenue Strategy movement in the U.S.

        Session Speakers:

        Patrick Bosworth

        Duetto

        Founder and CEO

        Patrick Mayock

        HotelNewsNow

        Editor in Chief

        Back to Session Info

        Patrick Bosworth

        Founder and CEO

        Duetto

        As Co-Founder and CEO, Patrick drives vision and growth at Duetto. With over a decade spent in the hospitality, non-profit and government sectors, he has brought entrepreneurial insights to organizations and established them as industry leaders and innovators. Previously at Wynn Resorts, and with consulting clients, Patrick realigned strategic marketing functions to maximize profit. While in the public sector, he drove modernization of financial reporting standards, unchanged since the 1950s, making labor unions more accountable to their members.

        Patrick holds an MBA from Harvard Business School and a BA in Political Science from the University of San Diego. He serves on the Hotel Sales & Marketing Association International (HSMAI) Revenue Management Advisory Board as well as the HSMAI Foundation Board, and recently as an advisor to the American Hotel & Lodging Educational Institute. He also advises Win-Win Entertainment, a non-profit connecting great causes with great entertainers… one show at a time.

        Back to Session Info

        Patrick Mayock

        Editor in Chief

        HotelNewsNow

        15:45 - 16:45
        SC03
        Implementing Large Scale Immersive Marketing in Hotels through 3D/4D Mapping Projections >>

        Implementing Large Scale Immersive Marketing in Hotels through 3D/4D Mapping Projections >>

        The use of 3D and 4D video mapping projections in hotels promises to dramatically transform the marketing landscape for hotels, and turn those buildings into displays.  By projecting large scale, striking images onto hotel facades and surfaces, they have the capacity to generate high impact marketing for hotels and drive much greater visitor engagement.  This session will highlight a series of innovative and potent 3D/4D mapping projection experiences and campaigns in hotels around the world designed for hotel openings, events, and other purposes, and assess the marketing impact of those experiences and campaigns.  Special attention will be devoted to maximizing synergies between 3D/4D mapping projections in hotels and such interactive tools as smartphones, which help extend the scope of those projections and can create a significant viral marketing effect.

        Download presentations

        Session Speakers:

        Ross Ashton

        Projection Studio

        Creative Director

        Philippe Bergeron

        Paintscaping

        CEO

        Ben Fender

        Drive Productions

        CEO

        Kevin Williams

        DNA Association

        Founder

        Moderator: Kevin Willianms

        DNA Association

        Founder

        Back to Session Info

        Ross Ashton

        Creative Director

        Projection Studio

        Ashton is a Guinness World Record holding projection artist and the Creative Director of The Projection Studio.

        He is a practitioner of the art of Architectural Projection.  He is an expert at using images and architecture in combination to allow audiences to see a building in a new way.  He has been associated with prestigious events all over the world.

        In April 2012, he created the video artwork for the façade of Buckingham Palace, which was the culmination of “Face Britain”. “Face Britain” is part of Children and the Arts and holds the Guinness World Record for the Largest Collaborative Artwork and includes the artistic input of 203,000 UK school children.

        Other highlights in his career include being the projection consultant for the Mayor of London’s New Years Eve Celebrations and the FIFA Football World Cup Closing Ceremony in South Africa last 2010.

        He works worldwide and has offices in London and New Delhi.

        Back to Session Info

        Philippe Bergeron

        CEO

        Paintscaping

        Philippe Bergeron is founder and CEO of PaintScaping, a global leader in 3D projection mapping. PaintScaping has done mapping in the USA, Mexico, Canada, France, Ireland, and South Africa. Its clients include MGM Resorts International, Ritz-Carlton, Sony Pictures, Westin Hotels and Cirque du Soleil.

        Bergeron has had an eclectic background. He holds a Bachelor’s degree and Master’s degree in computer science from University of Montreal, but is also a successful actor, writer, and landscape designer. He published over a dozen articles in computer graphics. He co-directed the groundbreaking short "Tony de Peltrie," the world’s first CG human with emotions. Time Magazine called it a "...breakthrough. A digitized character with whom a human audience can identify."  John Lasseter, the creative force behind Pixar, called it a "landmark piece." It closed SIGGRAPH’85, the premier computer graphics trade show.

        As an actor, Philippe has appeared in "Iron Man 2," "Mad Men," "Rush Hour 3," "Entourage," "Family Man," "Contact," "Godzilla," "E.R.," “The Shield,” and guest starred on the season premiere of "The Sopranos" final season.

        As a writer, Philippe co-wrote the critically-acclaimed CGI IMAX 3D film "Adventures in Animation" aka "The Boxer.

        As a landscape designer, Philippe has created "The Forest of Mirrors," a garden that would make Houdini proud. Built in a house once owned by Buster Keaton, it includes over fifty giant hidden mirrors as masterful Trompe l’Oeil. It has been featured on HGTV and NBC, and was the location of SIGGRAPH'08 and SIGGRAPH'12's closing night receptions.

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        Ben Fender

        CEO

        Drive Productions

        Ben Fender is CEO and Founder of independent creative production agency Drive Productions.
         
        Ben's production experience span architecture, design, theatre, festivals, films, product launches, brand experiences, world record-breaking PR stunts and motion graphics.  

        Ben's appetite for high level technological stage shows and events was the raison d'etre for forming Drive Productions, and has fast become the vehicle through which Ben was able to explore his creativity.  

        Drive’s 4D projection-mapping is one of the successes Ben and the team at Drive is best known for, but his unique background has contributed to the four other strings in Drive’s bow, motion graphics and film, experiential events, branded experiences and innovation.

        Back to Session Info

        Kevin Williams

        Founder

        DNA Association

        Back to Session Info

        Moderator: Kevin Willianms

        Founder

        DNA Association

        15:45 - 16:45
        SM08
        Everything you wanted to know about online distribution (but were afraid to ask). >>

        Everything you wanted to know about online distribution (but were afraid to ask). >>

        Session by Magnuson Worldwide

        Download presentation


        Session Speakers:

        Thomas Magnuson

        Magnuson Worldwide

        CEO

        Back to Session Info

        Thomas Magnuson

        CEO

        Magnuson Worldwide

        Thomas Magnuson is co founder and CEO of Magnuson Worldwide, headquartered in London UK and Spokane, WA. As the world's largest hotel services organisation, Magnuson Worldwide’s holdings include Global Hotel Exchange, CRS1 and Magnuson Hotels-the world’s largest independent hotel group.

        With global activities in distribution technology, representation, branding and marketing for 120,000 hotels across 200 countries, Magnuson’s key focus is low cost marketing, branding and distribution across worldwide reservation networks.  

        Co-founded with his wife Melissa in 2003 as a low cost alternative to hotel franchising, Magnuson Hotels today represents nearly 2000 independently owned hotels and is a top 10 global hotel chain. Magnuson Hotels was the #1 Hotel Company of Inc. Magazine’s 2009 annual ranking of the 5,000 fastest growing privately owned U.S. companies.  

        Thomas Magnuson is a Graduate of Harvard Business School, Pepperdine University School of Business and Tufts University.  

        15:45 - 16:45
        VIP05
        10 trends in Hospitality Technology you should know about >>

        10 trends in Hospitality Technology you should know about >>

        Trends in Guest Facing Hotel technology continue to develop at a relentless pace, it can be difficult for hoteliers to keep pace with recent changes, let alone look to the future. However, the savings and improvements that technology can deliver to a property mean that operators, managers and directors really need to keep one eye on these emerging hospitality technology trends.
        Sue is going to give participants an overview of the most prevalent trends from an unbiased and holistic perspective, raising awareness of specific challenges and discussing with you the kind of approach which will assist in delivering a successful project to your property.
        Trends as diverse as BYOD (Bring your own device), The Lobby as a Tech Hub and Service Automation amongst others will be discussed with your peers to promote best practice.
        Which technology is the right technology? Lets talk about it!

        Session Speakers:

        Sue Harbottle-Sear

        Pixel Projects

        Hospitality Business Development Manager EMEA

        Back to Session Info

        Sue Harbottle-Sear

        Hospitality Business Development Manager EMEA

        Pixel Projects

        Sue’s first career was in the commercial interiors industry – then discovering technology – a passion, which led to her working for many years in the technology market and becoming a highly successful account manager dealing with a multitude of blue chip companies.

        Joining Crestron in 2010 she became Business Development Manager Hospitality and fell in love with the sector, quickly gaining a thorough understanding of the challenges faced by the hospitality sector needing to integrate the right and relevant technology.

        Since then she has been advising on a number of ultra-prime property developments and some iconic hospitality projects.

        Sue designed and implemented the Guest Room technology scheme for the winning Scott Brownrigg/Willmott Dixon 5* model hotel room at Sleep 2012 demonstrating her belief in a holistic approach to combining design with technology to deliver an outstanding guest experience.

        Register your interest online today to attend Hospitality Technology Europe 2015